Singapore is the latest city-state to come on board the regional IAM Automotive Show Series!
International Automodified (IAM) is a fastest-growing, regional automotive-lifestyle show series that is dedicated to gathering car enthusiasts, hobbyists, aftermarket car products makers, audio houses, tuning and professional auto-related service providers and relevant lifestyle sectors to celebrate a common love for highly customised cars that has become an extension of themselves. The IAM show franchise had resounding successes from numerous Indonesian cities and across Southeast Asia countries including Thailand, Malaysia, and most recently Singapore in 2019.
Automotive industries in the region have been constantly developing, along with the supporting aftermarket and lifestyle industries. This development allows for the enhancement of creativity in the automotive sector, that has to be channeled properly in order to gain public awareness and appreciation. Currently, IAM is the number 1 car show franchise in the region. It aims to provide a high quality and professional platform for automotive hobbyists/enthusiasts, automotive products manufacturers, dealers and automotive service providers to converge and exchange the latest trends and technology in the automotive dress-up and tuning industry.
The first ever IAM Singapore, held in Singapore Expo, 24-25 August 2019, attracted more than 110 cars and more than 8.000 attendees. The showing of car brands included Honda (22%), Mitsubishi (22%), Nissan (16%), Toyota (8%), Mazda (4%), Porsche, Audi, Lamborghini (3% each), Suzuki, Lotus, Subaru (2% each), BMW, Mercedes-Benz, Volkswagen, Proton, Hyundai, Ford, Seat, Mini, Perodua, and Ford (less than 2%).
Companies or businesses that are looking to introduce their products/services to the automotive lifestyle crowd will benefit from IAM, as it is simply the most experienced, proven, and cost-effective choice around!